I recently watched Jim Carrey’s Commencement Speech from 2014 and there is one particular thing that stuck with me when he said it.

Jim talked about his father who always had dreamed of becoming a comedian but never took the leap of faith and stayed in this job as an accountant for some 30 years until he got fired from his job.

Jim says, the biggest thing he learned during that period was “You can fail at something you don’t want, so you might as well take a chance on doing what you love”.

Here’s the video.

Now, it’s one thing to leave a corporate job and start your own business to do what you love. Unfortunately, many business owners end up in a trap that they don’t see coming when they leave their job.

I often encounter business owners who love what they do and who are world class at what they do, but don’t enjoy how they do it.

So many people have been brainwashed into believing that the only way to do business is by pushing. They feel they constantly have to be out there, networking, selling, pitching and hunting for the next opportunity.

I am here to argue against that.

I believe that we all, deep down, want to do business in a more meaningful way. I believe we all want a different way of doing business that is not about pitching and selling, but about making a human connections with the tribe we are meant to work with and therefore, pulling opportunities towards us.


When Business Lost It’s Humanity

It used to be that people did business with people.

Unfortunately, over the past 150 years or so, business has lost much of its humanity and we have been brainwashed to believe that business has to be a transactional and faceless act.

However, we now live in an age where humanity in business is needed and wanted more than ever. We are tired of shopping for the lowest prices and being treated like a number.

We want humanity back in business.

Seth Godin calls this the connection economy.

In an age where factories no longer dominate the face of business, we can no longer operate according to yesterday’s rules. If we do, our business will soon be history.

We live in a day and age now, where consumers crave for individualism and connection.

In the book “Blink” from Malcolm Gladwell, he talks about a study done with doctors where they assessed the cause of lawsuits after a mistake has been made by a doctor.

The study has found that the major reason for lawsuits is not actually the mistake made by the doctor but how a patient had been treated by the doctor.

This shows that we crave real connection more than ever and in every part of our lives and businesses.


A New Way of Doing Business

I recently published an article about a radical new way of goal setting. The best way of going about achieving your goals used to be by asking “What do I need to do, in order to achieve my goals?”.

However, thanks to the connection economy, there is a better way of doing it. Why not ask “Who do I need to get to know, in order to achieve my goals?”

This radical new way of thinking opens up new doors and can completely change the way we do business, away from worrying about stuff towards caring about building relationships.

Just imagine if most people would put relationships before profit and shareholder value.

We would not live in a world where a “burnout” is the Oscar of business achievement and where employees, customers and partners are treated like numbers. We would not live in a world where Switzerland is seen as the “happiest country on earth” and at the same time has a high suicide rate.

We would live in a world where people genuinely care about each other instead of just about themselves. And this would ripple throughout every part of our lives from the relationships with our spouse and kids, to our health, as well as to our connection with ourselves.

However, in order to create such a future, a lot of awareness and consciousness is required.

I urge you to be an example by not giving in to a way of doing business that somebody else drilled into you. Instead, listen to what you believe is the right way of doing business. All that is left then, is to show up and do our work the way we believe is right.


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