On the 10th and 11th of January, 2015, I spent two days with over 100 passionate, purpose-driven and ambitious individuals at the Lifestyle Design Convention in Zurich.

The two days were filled with inspiration and energy. Speakers like Steve Pavlina, Timothy Marc, Morten Hake, John P. Morgan, Julius de Jong, Leyla Salvade, John Cooper, Eli David, Michael Lassen, Josh Levent and of course, the founder of the Lifestyle Design Convention, Kai Christen, made these two days extraordinary.

There have been countless lessons I took away and I want to share the most impactful insights with you here.

Do you want to read this blog post later on the go? Download the PDF here.


1. What You Seek is Seeking You

Timothy Marc mentioned that quote in one of his sessions. It’s something I deeply believe in and I have seen it happen over and over again in my life.

I’ve seen it happen when I got engaged to the woman of my dreams, when I realized that I had built a freedom business that enables me to do what I want, when I want, where I want, with whom I want, and every time I get to work with one of my inspiring and change-making clients.

What we seek is seeking us.

However, there is a catch. If what we seek is not truly aligned with who we are, it won’t recognize us.


2. Magic Happens When You Are Who You Are

I don’t know how many times in my life I have tried to live somebody else’s life.

I remember my peak experience of trying to be somebody I am not when I was at a job interview at Google in Zurich in 2010.

I was perfectly suited up as always back then, and while looking around at all the people in the Google office I said to myself, “I could never work here, nobody is wearing a suit.” Wow, just writing it down makes me cringe now.

I used to identify myself with a suit. I used to only feel important when I was wearing a suit. I used to be a suit.

I’m very grateful that I have not been wearing a stiff suit for the past two years, except for when I have really wanted to.

What’s the “thing” that you identify yourself with and how can you take off that mask?


3. Purpose Is Created, Not Found

It’s easy to say “I will change the world… when I find my purpose” or “I will take massive action… when I find my passion” or “I will go after what I really want… when I find more time” or “I will spend more time with my family… when I have less work to do”.

But what if purpose, passion and time were not found but created? There would be no more excuses not to start.

Of course, we don’t find any of the above things. We come to a point where we consciously make the decision to take charge. We come to a point where we no longer accept the status quo. At that point, we start to create and decide that all the excuses we made up are no longer acceptable.

Like Tony Robbins said, “80% of success in life is psychology and 20% is mechanics.”

I have decided that every time I find myself procrastinating because I think I have to find something first in order to achieve a goal, to turn it around and start creating.


4. Ask “What Can I Give” First

J. P. Morgan talked about the traditional business approach of:

1. Make Money

2. Create Freedom

3. Help People

He challenged conventional wisdom to reverse the order to:

1. Help People

2. Do It Your Way

3. Make Money

I love how J. P. Morgan took this idea and made it so simple to look at. So many times, I have experienced this order flipping back and forth.

I always do my best to focus on helping people first. From time to time, something happens; I meet somebody who influences me, read something or have limiting beliefs show their face, and the main question becomes, “How can I achieve my revenue goals this year?”

There is nothing wrong at all with achieving revenue goals, of course. I love when that happens.

However, I have found that when I come from a place of helping as many people as I want to help first, revenue goals happen as a natural consequence.

That’s what leads us to the next lesson.


5. Business is Something That Happens When You Serve

That quote also comes from J. P. Morgan, and it is very well aligned with the previous lesson. When we focus on impacting as many people as possible and creating massive value, business happens.

In fact, that’s how many of the most impactful businesses have been built. The question at the beginning was almost never “How can I make as much money as possible?”, it was “How can I impact as many people as possible?”

So I decided to more consciously ask myself three questions, every time I start a new project:

1. Is this who I am?

2. Am I doing this from the bottom of my heart?

3. Am I doing this to unconditionally give?


6. You Are the Five People You Spend the Most Time With

This is my favorite quote from Jim Rohn.

What if your five people would constantly encourage and challenge you to think bigger and bolder than you would have ever dared to dream?

What if your five people supercharged your energy level every time you talked to them?

What if your five people would constantly hold your feet to the fire instead of letting you get away with being less than the biggest version of yourself?

I know for myself that without those people, I would not have the self-discipline to constantly live the biggest and boldest version of myself.

I met many extraordinary people at the Lifestyle Design Convention and expanded my circle of five to an even larger support system that challenges me to never settle for anything less than awesome.

I want to pay this forward, and that’s why I am launching the ChangeMakers Hub, a year-long peer-to-peer program for high-performing, purpose-driven entrepreneurs who challenge each other to think bigger and bolder than they would have ever dared to dream.

If you want to be part of this exceptional group of leaders who make change happen, check out the ChangeMakers Hub here.


7. A Vision Is Not a Place To Get To, It’s a Place To Come From

This goes into a direction similar to some of the previous lessons, but it provides a different angle.

What if we would see the vision not as something to achieve but as something within us that drives us? What if instead of expressing our vision as a goal, we would express it as why we do what we do?

If we internalize that vision and make it part of everything we do, we flip the concept around and the vision becomes part of us.

Make sure you save the dates of the 9th and 10th of January 2016 in your calendar, for the Lifestyle Design Convention 2016, and get your ticket here.


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