In this episode of The Aligned Leader, I interview Guido Greber, co-founder and CTO of LIVE Technologies, on his journey as a Swiss in China and how to build and lead an outsourced team in the digital age.

What outsourcing practices truly work in today’s world?

How do you treat an outsourced team to ensure maximum performance?

Do you go to other continents or stay in Europe?

This and more in our conversation with Guido Greber. Join the conversation and watch the interview below.

About Guido Greber

Guido Greber (1978) is a Swiss executive with various years of experience in concluding business deals and market entrance projects between from Asia to Europe and vice-versa. He successfully managed various projects for leading European and Swiss small- and medium enterprises to enter Asian market since incorporating his company 2010 in Hong Kong. The company is as of today an innovation think-tank and investment vehicle in various international projects and enterprises with it headquarter in Switzerland since 2013.

Guido started his entrepreneurial career in 2007, after over 10 years in international positions within the automotive sector, sourcing and banking industry (Daimler, DKSH, Credit Suisse) in various functions & projects in Switzerland, a Chinese privately company in the field of IT and business process outsourcing. As of today, his company Greber Management has 3 legal entities (Zurich, Hong Kong & Tianjin) and around 6 spin-off companies, which he successfully sold or still holds the majority stakes. Since 2013, Guido shares his experiences as lecturer for International Marketing & Business at the University of Applied Science in Zurich. Guido also created a boutique M&A advisory division at his Swiss entity, in order to accompany his international clients from a buyer- or seller perspective.

Guido holds an Executive Master in European and International Business Law from University of Sankt Gallen (E.M.B.L-HSG) and a Master of Sciences in Business Information Technology from University of Applied Sciences in Zurich.

In his time off, he is a proud father of two kids, passionate sailor and golfer.

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