Over the past years, you have worked with clients one to one, hosted group programs and deeply impacted people’s lives through your work.

However, you’ve realized that there is only so much impact you can have by yourself. So you decided to get your work in front of a bigger audience by building strategic partnerships.

But where do you start? Who is a good fit and believes in this as much as you do? Where do you find these strategic partners who want to support you, not only because of financial gains but first and foremost, because they share your vision for the future?

And how do you do all of this without compromising your freedom?


Our Perception of Partnerships

I recently talked to a performance coach who has created a program that enables leaders to tap into their flow state at any given moment to continuously perform at their highest level.

He’s worked with many clients one to one, offered workshops and created online programs. Now, though, he realized that his highest point of contribution can only be reached by collaborating with others to get his work in front of a bigger audience.

When I asked him why he has not yet built these partnerships, he said that he was afraid of compromising his freedom.

He had created a comfortable life for himself, enormous freedom and was impacting people’s lives by doing what he loves. However, deep inside of him, he knew that it’s not about living a comfortable life, but about growing and contributing.

He shared that he had messy breakups with business partnerships in the past and that this was preventing him from building these strategic partnerships.

He perceived a partnership as a bunch of agreements, contracts and expectations. But that’s not what a partnership is. It’s a story that we sometimes attach to the word partnership.

What if a partnership was nothing else than two people supporting each other to reach a common goal?

Doesn’t that feel so much more liberating?


You Define Your Partnerships

It’s like with anything, you can either lead or you can follow. What will you do in a strategic partnership?

If you are leading the partnership, you define the values the partnership will be built on and then find the people who resonate with what you created.

You decide what this partnership will look like. If you don’t, then it’s highly likely that it’s not going to be aligned with your values.


You Decide Who to Partner With

It’s up to you to say, “I’ll partner with any organization who can get my work in front of a bigger audience” or to say, “I’m going to partner with organizations that uphold these values and have proven their integrity”.

If you focus on partnering with leaders and organizations who share your vision for the future, they will be hungry to support you in expanding your impact because as you do, it’s also benefiting them in creating a brighter future.


How to Connect with Your Strategic Partners

Now that you know who they are, it’s about time that you initiated a conversation with them. But how?

How do you make sure that you’re saying the right things that will actually inspire them to discuss a partnership with you?

How do you make sure you don’t come over as somebody else who just wants to sell them something?

How do you get your foot in the door and get a YES to that meeting?

There’s a simple workbook I have created that will enable you to make these connections with strategic partners in a very authentic and effective way.

You can download the 23 Mental Triggers That Make Busy People Say YES here.

The workbook also contains specific email templates my clients and I have used to successfully secure meetings with key decision makers and influencers.


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